Marketing
Why UTM Links Still Matter in the Age of AI
Attribution is broken. UTMs are the last honest measurement standing — here's how to use them well.
By Priya Shah · Jun 01, 2025 · 4 min read
Welcome to this ToolMint deep-dive. In this article we'll walk through the exact playbook we use, share real examples, and give you a checklist you can run today.
Why it matters
Every operator we meet cites time as their scarcest resource. The right tool at the right time can compound your results.
The playbook
- Start with one crisp metric.
- Instrument the entire funnel.
- Ship weekly — not perfectly.
- Measure, iterate, repeat.
Take action
Explore our library of free tools to put these ideas to work today.